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DESIGN

THAT

SPEAKS

Creative Strategy

Strategy is fundamental.

When Marketing and Creative Strategy collaborate magic happens. One of our specialties is balancing both when defining a campaign strategy to represent your brand or project core essence to visually communicate authentically with your target customer or audience.

Social Media

 

Authenticity breeds trust.

Every product or show has a unique voice. We’ll find it and integrate it into your social media and digital assets made up of static images, motion graphics and videos produced to build and sustain connection. 

Brand Identity Design

Visual ID = Connectiveness.

All marketing content shines brighter with a unique look, feel and tone of voice that clearly communicates a core essence into the world. Whether you're launching a never before seen product, sustaining a current brand or refreshing with a new look we’ll partner with you to bring it to life.

 

Website Design

 

Credibility Portal.

Big business or small, we'll seamlessly integrate your brand identity into your website. This will also be the single source of truth for your main messaging, SEO, CMS and cornerstone for the world to know why you or your business exist. When it’s built, you have the option to manage it on your own. We design it using a cloud-based web app that makes it easy to update.

Print + Digital Design​

 

Print is very much alive!

The craft of print design is what formed us. We’re grateful it lives on to be an inherent marketing medium. Product packaging, promo or influencer kits, premium gift packaging, print ads or out of home advertising like billboards, flyers, posters, post cards and point of purchase are just a few of our faves we can create for you.

Key Art Design

A Picture Is Worth A 1000 Words.

Key Art isn't just for movies and tv shows. We apply a similar process when branding you, your business, product or podcast/vodcast.​ There are many stories to share that will connect with a viewer. Choosing the story and represent it in a single still image that succinctly communicates the core essence to stand out from your competition is a craft we've honed after many years.

About

VM CRE8 is a creative consultancy lead by Valerie Madden who is a multi-disciplined Creative Director and dot connector. She/Her superpower is leading creative teams to design marketing content by visually communicating a core essence story through design, typography and succinct connective messages. Turning abstract into tangible and feeding on surprising and delighting nourishes our soul. 

BIO

 

If you ask Val's family, she's been creating since she was born. Her professional career began after graduating with a BFA from ECU School Of Art in 1991. Starting out as a graphic designer for a professional printer in Cary NC sharpens design and production skills quickly. Her career path journeyed Val through Lynchburg Virginia as an Art Director for Liberty Broadcast Network followed by Philadelphia and Los Angeles at multiple boutique design, advertising agencies and entertainment studios where she continues to create as a Creative Executive / Creative Director / Art Director hybrid.

 

Her dream from a very young age was to design movies posters or beach attire. Entertainment captured her attention first and she enjoys living near and traveling to beaches whenever possible. To date she has lead creative teams branding over 280+ entertainment titles. She/her currently works full time at Amazon Studios Prime Video as a Sr Creative Director of marketing branding original series, movies and specials and launching them into the world.

Career highlights prior to Amazon include a decade as a Group Creative Director at NBC and multiple years at boutique design advertising agencies catering to entertainment studios, fortune 500 companies, start-ups, health care, pharmaceutical, wall street, consumer products, restaurant franchises, travel, small businesses and non-profit organizations.

 

In-between all of the above Val mentors, consults and/or creates for projects supporting podcasts/vodcasts, independent films, start-up businesses and non-profit organizations.

Feel free to contact Val via emailShe is always happy to discuss the creative process and/or career path with those curious about being a creator or seeking a creator.

VAL_WebsiteHeadshot.png

Portfolio

I'm beyond grateful for the career I've enjoyed so far. Much of the work shown represents one image from a full 360 integrated marketing campaign. Oh... the stories, learnings and adventures I could share for each one.

Campaign Key Art
Campaign Key Art

Photo Shoot Art Direction, digital and Out Of Home Advertising and Marketing. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, and In House team from Concept to Finish

360 Campaign
360 Campaign

Video highlighting Promax and Clio wins. Photo Shoot Art Direction, digital and Out Of Home Advertising and Marketing. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, Tommy and In House team from Concept to Finish

Influencer Package Design
Influencer Package Design
Key Art
Key Art

Val has a great story behind this key art, trailer and social campaign.

Key Art
Key Art

Photo Shoot Art Direction, digital and Out Of Home Advertising and Marketing. Led an agency, Photographer Justin Stephens, and In-House team from Concept to Finish

360 Campaign
360 Campaign

Video highlighting the 360 integrated launch campaign

Key Art Multi-Season
Key Art Multi-Season

I miss this series! It was an honor to create the marketing for seasons 2-5.

Key Art Multi-Season
Key Art Multi-Season

I miss this series too! It was an honor to create the marketing for seasons 2-4.

Key Art Sampling
Key Art Sampling

All shown was created in year one of 2016-2017 at Amazon Prime Video.

Key Art Sampling
Key Art Sampling

All shown was created in year two of 2017-2018 at Amazon Prime Video.

Key Art
Key Art

This was a glorious moment at this shoot.

Campaign Key Art
Campaign Key Art

Mary J Blige's My Life Documentary 2021

Documentary Key Art
Documentary Key Art

These guys are a delight to work with. Beyond creative, real and down to earth.

Campaign Overview
Campaign Overview

Connect with Val to see the full presentation.

Key Art Campaign
Key Art Campaign

SEASON 3 KEY ART - Concept, Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print, digital and Out Of Home Advertising and Marketing. We took over Grand Central Station, blitzed prime traffic areas in NYC and LA, ran print ads in every major entertainment publication and animated digital banner ads and take overs on entertainment consumer websites. Campaign was awarded a Promax/BDA award.

OOH + Digital + Print Campaign
OOH + Digital + Print Campaign

SEASON 3 MARKETING CAMPAIGN - OOH Bus Side, Bus Shelter, Billboard and Entertainment Weekly Publication Gate Fold Insert. Campaign was awarded a Promax/BDA award.

Key Art
Key Art

LAW & ORDER SVU ~ SEASON 13 KEY ART Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print and digital Advertising and Marketing.

Key Art
Key Art

PARENTHOOD ~ SEASON 3 KEY ART - Concept, Photography Art Direction, PhotoShop design & finish work for print and digital marketing campaign.

Key Art
Key Art

SEASON 4 KEY ART - Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print and digital Advertising and Marketing

Key Art
Key Art

THE OFFICE ~ SEASON 3 KEY ART - Concept, Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print and digital Advertising and Marketing.

Key Art
Key Art

CELEBRITY APPRENTICE ~ SEASON 1 ~ KEY ART - Concept, Photo shoot Art Direction, PhotoShop Design & Finish work and Tagline for all print and digital marking.

Key Art
Key Art

FRIDAY NIGHT LIGHTS ~ KEY ART - Photo shoot Art Direction, PhotoShop Design & Finish Work applied to all print and digital advertising.

Key Art
Key Art

CHUCK ~ FINALE KEY ART - Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print and digital Advertising and Marketing.

Key Art
Key Art

LAW & ORDER CI ~ SEASON 6 KEY ART - Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print and digital Advertising and Marketing.

Key Art
Key Art

30 ROCK ~ SHOW LAUNCH KEY ART - PhotoShop Design & Composition applied to all print and digital advertising.

Key Art
Key Art

WILL & GRACE ~ SERIES FINALE MARKETING KEY ART & POSTER

Key Art
Key Art

MARIA BELLO "PRIME SUSPECT" ~ KEY ART - Concept, Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print, digital and Out Of Home Advertising and Marketing.

Key Art
Key Art

MIDEUM WITH PATRICIA ARQUETTE ~ LAUNCH KEY ART - Concept, Photo Shoot Art Direction, PhotoShop Design & Finish Work applied to all print, digital and Out Of Home Advertising and Marketing

Key Art
Key Art

BETTY WHITE "OFF THEIR ROCKERS" SEASON 1 KEY ART - Concept, Photo shoot Art Direction, Logo Design, PhotoShop composition and finish work.

Key Art
Key Art

LAUNCH - Concept, Photography Art Direction, PhotoShop design & finish work for print and digital marketing campaign.

OOH + Digital + Print Campaign
OOH + Digital + Print Campaign

BIONIC WOMEN - MARKETING CAMPAIGN including on-line animated interactive digital campaign, print publication media buy, 8ft lenticular in-theater standee and OOH covering LA & NY with first time solar powered lights illuminating the bionic eye at night.

Poster Design
Poster Design

SUMMER OLYMPICS POSTER DESIGN

Print Ad
Print Ad

SUMMER OLYMPICS - Concept, Photo Shoot Art Direction, PhotoShop composition and finish work applied to print and digital marketing campaign

FYC Out Of Home
FYC Out Of Home
FYC AD
FYC AD

LAW AND ORDER SVU ~ GUEST STAR FYC EMMY AD

FYC AD
FYC AD

This was one out of 12 ads created covering ALL the TV shows in 2003 on NBC. Campaign was awarded a Gold Promax/BDA award.

FYC Ad
FYC Ad

Buffy The Vampire Slayer FYC Emmy Campaign while working for J&M Advertising.

Print Package Innovation
Print Package Innovation

FYC 2020 Amazon Studios Prime Video Voter Mailer. Collaboration with CORE Agency.

FYC Emmy Package Design
FYC Emmy Package Design

NBCUniversal Television Distribution ~ During my 10 years at NBC, the FYC Emmy Campaign was one of my favorite projects. Package design houses 12 TV show DVD's, a custom one of a kind image book with a digital access code to watch on-line. Design rolled onto the print and digital advertising campaign. Project shown is one example out of 17 years creating for FYC campaign.

Vodcast Branding + Social
Vodcast Branding + Social

PURE POLLINO SHOW ~ BRANDING AND MARKETING CAMPAIGN - Show concept & development + Logo Design, Photography, Website Design, Key Art Design, Show video graphics, Print & digital marketing collateral design, T-Shirt Design and weekly social media graphics.

Interactive Digital Graphics

Podcast Video Graphics

Animated Digital Banners

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