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DESIGN

THAT

SPEAKS

Creative Strategy

Strategy is fundamental.

When Marketing and Creative Strategy collaborate magic happens. One of our specialties is balancing both when defining a campaign strategy to represent your brand or project core essence to visually communicate authentically with your

target customer or audience.

Social Media

 

Authenticity breeds trust.

Every product or show has a unique voice. We’ll find it and integrate it into your social media and digital assets made up of static images, motion graphics and videos produced to build and sustain connection. 

Brand Identity Design

Visual ID = Connectiveness.

All marketing content shines brighter

with a unique look, feel and tone of voice that clearly communicates a core essence into the world. Whether you're launching a never before seen product, sustaining a current brand or refreshing with a new look, we’ll partner with you

to bring it to life.

 

Website Design

 

Credibility Portal.

Big business or small, we'll seamlessly integrate your brand identity into the look and feel of your website. This will also be the home of your main messaging, SEO, CMS and cornerstone for the world to know why you or your business exist. After it’s built, you have the option to manage it on your own if you choose.

Print + Digital Design​

 

Print is very much alive!

The craft of print design is what formed us. We’re grateful it lives on to be an inherent marketing medium. Product packaging, promo or influencer kits, premium gift packaging, print ads or out of home advertising like billboards, flyers, posters, post cards and point of purchase are just a few of our faves we can create for you.

Key Art Design

A Picture Is Worth A 1000 Words.

Key Art isn't just for movies and tv shows. We apply a similar process when branding you, your business, product or podcast/vodcast.​ There are many stories to share that will connect with a viewer. Choosing the story and represent it in a single still image that succinctly communicates the core essence to stand out from your competition is a craft we've honed after many years.

About

VM CRE8 is a creative consultancy lead by Valerie Madden who is a multi-disciplined Creative Director and dot connector. Her superpowers are turning abstract into tangible and leading teams to create marketing & advertising content by visually solving the core essence of a story through design, typography, copy and video.

BIO

With over two decades of experience in entertainment marketing and advertising, Valerie Madden is a multi-disciplined Senior Creative Director leading collaborative efforts to shape innovative 360 creative content strategies for a diverse range of Original Series, Specials, Movies and Podcasts. This includes developing Key Art for print, out of home and digital mediums, AV trailers and targeted audience spots, brand partnerships multi-media content, social media and experiential events.

 

KEY ACHIEVEMENTS:

  • Spearhead 360 creative strategy and content conceptualization to fruition at Amazon MGM Studios streaming on Prime Video for 77 original series, movies, and specials including notable projects like; Candy Cane Lane, Good Omens, UPLOAD, Fleabag, Transparent, Catastrophe, Mozart In The Jungle, Jonas Brothers Chasing Happiness, Happiness Continues Documentaries, A Very English Scandal, Red Oaks, One Mississippi, Sneaky Pete, Savage X Fenty, and Mary J Blige Documentary.
     

  • Led an in-house print and digital creative team at NBC for a decade solving the key art, branding & advertising for 216 TV series including iconic shows such as; The Office, Friends, 30 Rock, Will & Grace, Parks & Recreation, Heroes, Celebrity Apprentice, Parenthood, Law & Order SVU, and The Olympics.  I still pinch myself that I had the privilege to be part of this history.
     

  • Began an entertainment marketing career as an Art Director at a creative advertising agency for 7 years moving up to Sr Art Director / Studio Manager until NBC opportunity was offered. Noteworthy Clients and projects; Warner Bros., 20th Television, Sony Pictures, Buena Vista Television, Universal Television, CBS, ABC, HBO, The WB, UPN, USA Network, Paramount Television, Lionsgate, Angel, Buffy the Vampire Slayer, Everybody Loves Raymond, Frasier, King of Queens, Malcolm in the Middle, Suddenly Susan, Seinfeld, Friends and West Wing.


PASSION AND LEADERSHIP:

Fueling my passion today is the joy of leading, collaborating with and inspiring creative teams. I thrive on diving deep into each project, crafting compelling creative content strategies for consumer campaigns. On occasion I am hands-on in Photoshop, Illustrator, and presentation applications, bringing concepts to fruition for my first love of Key Art. Staying updated on the latest technology, I am excited about incorporating AI into the process to raise the bar in generating visuals like never before.

Val_Headshot.jpg

Portfolio

I'm beyond grateful for the career I've enjoyed so far. Much of the work shown represents one image from a

full 360 integrated marketing campaign. Oh... the stories, learnings and adventures I could share for each one.

AV Series Trailer

AV Series Trailer

Animated Digital Banners

Interactive Digital Graphics

Podcast Video Graphics

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