VAL MADDEN • PORTFOLIO
I'm beyond grateful for the career I've enjoyed so far.
Content shown on this site represents main image(s) from full 360 integrated marketing campaigns.
The stories, learnings and adventures I have for each are endless. I'm happy to share case studies.
 Hand Painted Key ArtTook a village to solve this stunning Clio winning Art. Rory Kurtz brought it over the finish line with his digital hand painted tallent. |  Key Art SuiteStory driven Key Art suite released strategically leading up to launch of S2 to engage Fans of the much anticipated series. |  Tease ArtFilm Tease Art |
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 Key ArtFilm Key Art |  OOH with Light Lasso |  Campaign Key Art360 Marketing Creative Lead of Art Direction, Photo Shoot, Digital & OOH Marketing Campaign. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, and In House team from Concept to Finish. Garnered multiple marketing industry awards. |
 360 CampaignVideo highlighting Promax and Clio wins. Photo Shoot Art Direction, digital and Out Of Home Advertising and Marketing. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, Tommy and In House team from Concept to Finish |  16-CLIO-AWARDSClio awards to date where I was the creative lead collaborating with amazing talent. |  Influencer Kit Package DesignAmazon Prime Video 360 Marketing Creative Director. Collaborated Canyon Design Agency. Garnered multiple marketing industry awards. |
 Key ArtAmazon Prime Video 360 Marketing Creative Director. Ask Val to share a great story behind this key art, trailer and social campaign. Garnered multiple marketing industry awards. |  Campaign Key Art Suite |  UPLOAD AI Inspired ImageThis image, part of the key art suite, began with AI-generated concepts to represent A.I. Guy from the series. It was seamlessly integrating with a unit photo of actor Owen Daniels into the finished piece. |
 Key ArtAmazon Prime Video 360 Marketing Creative Director. Included; Art Direction of Photo Shoot, Digital & Out Of Home Marketing Campaign. Photographer Justin Stephens. |  360 CampaignVideo highlighting the 360 integrated launch campaign |  360 Multi-SeasonAmazon Prime Video 360 Marketing Creative Director for seasons 2-5. Collaborated with BLT to execute. Season 2 campaign example https://bltomato.com/project/transparent. Garnered multiple marketing industry awards. |
 Key Art Multi-SeasonAmazon Prime Video 360 Marketing Creative Director for seasons 2-4 |  Key Art SamplingAmazon Prime Video 360 Marketing Creative Director for series launching 2016-2017. |  Key Art SamplingAmazon Prime Video 360 Marketing Creative Director for series launching 2017-2018. |
 Key ArtAmazon Prime Video 360 Marketing Creative Director Season 2. |  Campaign Key ArtAmazon Prime Video 360 Marketing Creative Director for Mary J Blige's 2021, "My Life" Documentary |  Documentary Key ArtAmazon Prime Video 360 Marketing Creative Director for both Jonas Brothers Documentaries |
 Campaign OverviewAmazon Prime Video 360 Marketing Creative Director for specials 1-3. |  Key Art CampaignSEASON 3 KEY ART - NBC Marketing Group Creative Director; Concept, Photo Shoot, Art Direction, Design & Finish Work applied to all print, digital and Out Of Home Advertising and Marketing. Campaign took over Grand Central Station, blitzed prime traffic areas in NYC and LA. Published print ads in every major entertainment publication. Animated digital banner ads and take overs featured on entertainment consumer websites. Promax/BDA winner. |  OOH + Digital + Print CampaignSEASON 3, 360 MARKETING CAMPAIGN; NBC Marketing Group Creative Director OOH Bus Side, Bus Shelter, Billboard and Entertainment Weekly Publication Gate Fold Insert. Campaign was awarded a Promax/BDA award. |
 Key ArtLAW & ORDER SVU ~ SEASON 13. NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content. |  Key ArtPARENTHOOD ~ SEASON 3 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content. |  Key ArtSEASON 4 KEY ART - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtTHE OFFICE, SEASON 3 - SEASON 4 KEY ART - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtCELEBRITY APPRENTICE, SEASON 1 - NBC Marketing Group Creative Director; KEY ART, Tagline, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtFRIDAY NIGHT LIGHTS - SEASON 4 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtCHUCK, SEASON 4 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtLAW & ORDER CI, SEASON 6 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key Art30 ROCK, Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtWILL & GRACE ~ SERIES FINALE. NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtMARIA BELLO "PRIME SUSPECT" Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtMIDEUM with PATRICIA ARQUETTE ~ Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtCOMMUNITY Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  OOH + Digital + Print CampaignBIONIC WOMEN - 360 MARKETING CAMPAIGN - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to print, interactive digital, 8ft lenticular in-theater standee, Out Of Home with first time solar powered lights illuminating the bionic eye at night. |  Print Ad2008 SUMMER OLYMPICS - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content. |
 Amazon Prime Video 360 Marketing Creative Director. FYC OUT OF HOME. |  Print Package InnovationFYC 2020 Amazon Studios Prime Video Voter Mailer. Amazon Prime Video Marketing Creative Director. Collaboration with CORE Agency. |  FYC AdBuffy The Vampire Slayer FYC Emmy Campaign while working for J&M Advertising. |
 FYC ADNBC Marketing Group Creative Director; 12 branded ads covering ALL 2003 NBC series. Gold Promax/BDA winner. |  FYC Emmy Package DesignDuring my 10 years at NBC, FYC Emmy campaigns was one of my favorite projects to lead as NBC Marketing Group Creative Director. This package design is one of many. Design was applied to print and digital advertising campaign. |  FYC ADLAW AND ORDER SVU ~ GUEST STAR FYC EMMY AD. NBC Marketing Group Creative Director |
 Vodcast Branding + SocialPURE POLLINO SHOW ~ BRANDING AND MARKETING CAMPAIGN - Show concept & development + Logo Design, Photography, Website Design, Key Art Design, Show video graphics, Print & digital marketing collateral design, T-Shirt Design and weekly social media graphics. |  Vodcast Branding + SocialBlissenUp ~ BRANDING AND MARKETING - Show concept & development + Logo Design, Photography, Website Design, Key Art Design, Show video graphics, Print & digital marketing collateral design and weekly social media graphics. |  Vodcast Branding + SocialONE ON ONE W/ JASPER COLE ~ BRANDING AND SOCIAL MARKETING GRAPHICS - Logo + Key Art Design, Show video graphics and Digital marketing design. |
 Print Marketing KitDMX Music was seeking a unique printed sales marketing and advertising tool. We delivered an original design with special paper, plastics, die cuts, spot varnish and textured finishes. |  Branding + WebsiteSTART UP BUSINESS BRANDING & MARKETING - Logo, Website and Social Media Strategy and Graphic Design. |  FYC Special Print AdMonsters Inc Movie ~ Oscar FYC Trade Ad - A first for Daily Variety that went out to academy voters. We wrapped the publication in a poly bag housing a DVD of a screener with real monster fur glued to an inserted centerfold ad. |
AV Series Trailers
AV Series Trailers
Animated Digital Banners
Interactive Digital Graphics
Podcast Video Graphics
ABOUT
You can call me Val or Valerie — whichever rolls off your tongue!
Thanks for stopping by. I’m leveraging this site to explore full-time roles, consulting opportunities, and speaking engagements that align with my passion for creative excellence and the future of innovation, including the integration of Generative AI.
With over two decades of experience—from Executive Creative Director to Art Director and Graphic Designer—I’ve honed a Human-First approach to creativity. It’s all about clear vision, authentic communication, collaboration, and coaching, wrapped in a spark that ignites creativity in teams and projects alike.
I specialize in crafting emotionally resonant content that connects with audiences in meaningful ways. Over the years, I’ve led teams to deliver award-winning work while surpassing business goals and delighting audiences. With 25+ years of experience, I oversee every detail of 360° integrated marketing campaigns—from strategy to execution—across Print, OOH, Digital, Social, AV, and beyond.
I’ve worked on more than 300 TV/streaming series, films, and podcasts for top companies like Amazon MGM Studios, NBC, Warner Bros, Paramount, and Sony. I also love diversifying my portfolio, working with non-profits, food, tech, spirituality, and more when opportunities arise.
Recently, my passion has expanded to include Generative AI, where I’m exploring how to blend human intuition with cutting-edge technology to elevate creativity and unlock endless possibilities. By integrating AI into the creative process, I’m helping teams innovate while saving time, money, and energy—all while keeping creativity fun.
Notable Campaigns: Fleabag, Upload, Good Omens, Hotel Transylvania, Will & Grace, The Office, 30 Rock, Parks & Rec, Buffy the Vampire Slayer, The Olympics, and many more. Yes, there are still pinch-me moments!
Beyond Work: I enjoy hands-on home projects, speaking on industry panels, serving on boards, hiking, biking, and staying curious through constant learning.
If you’re looking for someone to spark creativity, foster innovation, and deliver impactful results—whether through storytelling, strategy, or the power of GenAI—I’d love to connect!
One last nugget I came up with that I hope will inspire you.
WHAT I KNOW TO BE TRUE:
Collaboration fuels creativity. Innovation thrives with freedom. Vision without action is a daydream.
Action without vision is a nightmare. Vision with action transforms dreams into reality.
~ Val Madden
CAPABILITIES
While I explore my next full-time opportunity, I’m available for consulting or contract work to deliver innovative solutions in marketing, branding, and advertising. Whether in entertainment or another industry, I bring the same passion for crafting impactful strategies and content for individuals, products, small businesses, and startups.
Let’s bring your vision to life!
Creative Strategy
Strategy is essential.
When Marketing and Creative strategy align, magic happens. I specialize in balancing both to craft campaigns that authentically represent a brand’s core essence and connect with its
target audience.
Storytelling Magic
Impactful Narratives.
Trailers, sizzles, and promos that emotionally connect with your audience ignite excitement, build anticipation, and fosters trust. Uncovering your product’s core story to align with your business goals to connect with its audience is always a fun challenge.
Social Media
Authenticity builds trust.
Every product has a unique voice. Together, we’ll uncover it and integrate it into a strategic and targeted campaign made up of static images, motion graphics, and videos to foster
impactful connections.
Print + Digital Design
Print is alive and thriving!
Rooted in print design, we celebrate its enduring impact as a core marketing medium. From product packaging and influencer kits to premium gift boxes, print ads, and out-of-home campaigns, we bring your vision to life with creativity and precision.
Brand Identity Design
Visual ID = Connection.
A distinctive look, feel, and tone that communicates authentically drives results. Whether launching a new product, sustaining a brand, or refreshing its identity,
I bring visions to life from
concept to customer.
Key Art Design
A Picture Is Worth A 1000 Words.
Key art goes beyond movies and TV. We use the same storytelling process to brand people, businesses, products, or podcasts. Crafting a single image that captures the core essence and sets you apart is a skill I've perfected over years of experience.