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DESIGN

THAT

SPEAKS

Creative Strategy

​

Strategy is fundamental.

When Marketing and Creative Strategy collaborate magic happens. One of our specialties is balancing both when defining a campaign strategy to represent your brand or project core essence to visually communicate authentically with your

target customer or audience.

Social Media

 

Authenticity breeds trust.

Every product or show has a unique voice. We’ll find it and integrate it into your social media and digital assets made up of static images, motion graphics and videos produced to build and sustain connection. 

Brand Identity Design

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Visual ID = Connectiveness.

All marketing content shines brighter

with a unique look, feel and tone of voice that clearly communicates a core essence into the world. Whether you're launching a never before seen product, sustaining a current brand or refreshing with a new look, we’ll partner with you

to bring it to life.

 

Website Design​

 

Credibility Portal.

Big business or small, we'll seamlessly integrate your brand identity into the look and feel of your website. This will also be the home of your main messaging, SEO, CMS and cornerstone for the world to know why you or your business exist. After it’s built, you have the option to manage it on your own if you choose.

Print + Digital Design​

 

Print is very much alive!

The craft of print design is what formed us. We’re grateful it lives on to be an inherent marketing medium. Product packaging, promo or influencer kits, premium gift packaging, print ads or out of home advertising like billboards, flyers, posters, post cards and point of purchase are just a few of our faves we can create for you.

Key Art Design

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A Picture Is Worth A 1000 Words.

Key Art isn't just for movies and tv shows. We apply a similar process when branding you, your business, product or podcast/vodcast.​ There are many stories to share that will connect with a viewer. Choosing the story and represent it in a single still image that succinctly communicates the core essence to stand out from your competition is a craft we've honed after many years.

About

VM CRE8 is a creative consultancy lead by Valerie Madden who is a multi-disciplined Creative Director and dot connector. Her superpowers are turning abstract into tangible and leading teams to create marketing content by visually communicating a core essence story through design, typography and succinct connective messages.

BIO​

 

Val has been creating and finding herself in leadership positions since she was born. Her dream from a young age was to design movies posters, (AKA: Key Art) beach t-shirts & snow skis. Entertainment captured her attention first to make a living. Beaches and ski slopes are where she recharges.

 

As of 2022 she has lead creative teams branding over 280+ entertainment titles. Currently her work home is Amazon Studios Prime Video as a Sr Creative Director of marketing, launching original series, movies and specials into the world.

 

Val’s career journey is made up of a tribrid of; Marketing Creative Executive + Creative Director + Art Director. In addition to her current 7 years at Amazon, she enjoyed a decade as a Group Creative Director at NBC and multiple years as a creative consultant, Art Director and Designer at boutique design advertising agencies catering to entertainment studios, fortune 500 companies, start-ups, health care, pharmaceutical, wall street, consumer products, restaurant franchises, travel, small businesses and non-profit organizations.

 

Finding the core essence of a product, person or story to not only entertain but to provide a window into the human experience that connects deeply with audiences and customers brings Val great joy. She feels honored to be responsible to attract as many eyeballs as possible to content and products that filmmakers, show creators, individuals and purposeful business owners birth into the world.

 

Career campaign highlights so far:

Transparent 2-5, Fleabag 2, Catastrophe 2-4, Good Omens, Red Oaks 2, The Tick, Mozart In The Jungle 2-4, Good Girls Revolt,

A Very English Scandal, One Mississippi, Jonas Brothers Chasing Happiness & Happiness Continues Films, Savage X Fenty Show,

Will & Grace, The Office, 30 Rock, Parks & Rec, Heroes, Law & Order, Chuck, Prime Suspect, Friday Night Lights, The Apprentice, Celebrity Apprentice, Parenthood, Community, Medium, Americas Got Talent, Scrubs, Friends, ER, West Wing,

Original Queer Eye For The Straight Guy, Summer and Winter Olympics, Angel, Buffy the Vampire Slayer, Everybody Loves Raymond, Frasier, King of Queens, Malcolm in the Middle, Suddenly Susan, Seinfeld & multiple years of FYC Award campaigns. 

 

In-between all of the above Val speaks on panels, mentors, consults and/or creates for projects supporting podcasts/vodcasts, independent films, start-up businesses and non-profit organizations.

 

Feel free to contact Val via email. She's happy to discuss the creative process and/or career path with those curious about being a creator or seeking a creator for their team.

VAL_WebsiteHeadshot.png

Photo Credit: Natalia Knezevic

Portfolio

I'm beyond grateful for the career I've enjoyed so far. Much of the work shown represents one image from a

full 360 integrated marketing campaign. Oh... the stories, learnings and adventures I could share for each one.

Interactive Digital Graphics

Podcast Video Graphics

Animated Digital Banners

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