A Multi-Purpose Portal of Creative Possibilities
Welcome to VMCre8
This website highlights creative endeavors and innovations Val Madden (me) led at Amazon MGM Studios, NBC Universal, VMCre8, and my current ventures as a consultant, speaker and AI thought leader of creative.
Whether you’re exploring my portfolio to hire me full time, seeking consulting services, or looking for an inspiring podcast guest or speaker, VMCre8 embodies my passion for merging creative and marketing strategy through targeted visual storytelling. I bring a versatile, solutions-focused approach—leveraging time-tested tools and AI innovation—to deliver authentic, impactful results efficiently and effectively. Specializing in guiding teams and shaping visions, I collaborate on projects, products, or services where creativity and strategy align, bringing clarity, inspiration, and momentum to transform ideas into meaningful outcomes.
Together, we can create meaningful solutions that inspire, engage, and deliver value for the world around us.
VAL MADDEN | PORTFOLIO
CREATIVE DIRECTOR OF MARKETING, BRANDING & ADVERTISING
I’m grateful for my career thus far.
Content shown represents main image(s) from 360 integrated marketing campaigns.
I would be delighted to share case studies upon request. The stories, lessons, and adventures for each are endless.
 Hand Painted Key ArtTook a village to solve this stunning Clio winning Art. Rory Kurtz brought it over the finish line with his digital hand painted tallent. |  Key Art SuiteStory driven Key Art suite released strategically leading up to launch of S2 to engage Fans of the much anticipated series. |  Tease ArtFilm Tease Art |
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 Key ArtFilm Key Art |  OOH with Light Lasso |  Campaign Key Art360 Marketing Creative Lead of Art Direction, Photo Shoot, Digital & OOH Marketing Campaign. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, and In House team from Concept to Finish. Garnered multiple marketing industry awards. |
 360 CampaignVideo highlighting Promax and Clio wins. Photo Shoot Art Direction, digital and Out Of Home Advertising and Marketing. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, Tommy and In House team from Concept to Finish |  16-CLIO-AWARDSClio awards to date where I was the creative lead collaborating with amazing talent. |  Influencer Kit Package DesignAmazon Prime Video 360 Marketing Creative Director. Collaborated Canyon Design Agency. Garnered multiple marketing industry awards. |
 Key ArtAmazon Prime Video 360 Marketing Creative Director. Ask Val to share a great story behind this key art, trailer and social campaign. Garnered multiple marketing industry awards. |  Campaign Key Art Suite |  UPLOAD AI Inspired ImageThis image, part of the key art suite, began with AI-generated concepts to represent A.I. Guy from the series. It was seamlessly integrating with a unit photo of actor Owen Daniels into the finished piece. |
 Key ArtAmazon Prime Video 360 Marketing Creative Director. Included; Art Direction of Photo Shoot, Digital & Out Of Home Marketing Campaign. Photographer Justin Stephens. |  360 CampaignVideo highlighting the 360 integrated launch campaign |  360 Multi-SeasonAmazon Prime Video 360 Marketing Creative Director for seasons 2-5. Collaborated with BLT to execute. Season 2 campaign example https://bltomato.com/project/transparent. Garnered multiple marketing industry awards. |
 Key Art Multi-SeasonAmazon Prime Video 360 Marketing Creative Director for seasons 2-4 |  Key Art SamplingAmazon Prime Video 360 Marketing Creative Director for series launching 2016-2017. |  Key Art SamplingAmazon Prime Video 360 Marketing Creative Director for series launching 2017-2018. |
 Key ArtAmazon Prime Video 360 Marketing Creative Director Season 2. |  Campaign Key ArtAmazon Prime Video 360 Marketing Creative Director for Mary J Blige's 2021, "My Life" Documentary |  Documentary Key ArtAmazon Prime Video 360 Marketing Creative Director for both Jonas Brothers Documentaries |
 Campaign OverviewAmazon Prime Video 360 Marketing Creative Director for specials 1-3. |  Key Art CampaignSEASON 3 KEY ART - NBC Marketing Group Creative Director; Concept, Photo Shoot, Art Direction, Design & Finish Work applied to all print, digital and Out Of Home Advertising and Marketing. Campaign took over Grand Central Station, blitzed prime traffic areas in NYC and LA. Published print ads in every major entertainment publication. Animated digital banner ads and take overs featured on entertainment consumer websites. Promax/BDA winner. |  OOH + Digital + Print CampaignSEASON 3, 360 MARKETING CAMPAIGN; NBC Marketing Group Creative Director OOH Bus Side, Bus Shelter, Billboard and Entertainment Weekly Publication Gate Fold Insert. Campaign was awarded a Promax/BDA award. |
 Key ArtLAW & ORDER SVU ~ SEASON 13. NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content. |  Key ArtPARENTHOOD ~ SEASON 3 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content. |  Key ArtSEASON 4 KEY ART - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtTHE OFFICE, SEASON 3 - SEASON 4 KEY ART - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtCELEBRITY APPRENTICE, SEASON 1 - NBC Marketing Group Creative Director; KEY ART, Tagline, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtFRIDAY NIGHT LIGHTS - SEASON 4 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtCHUCK, SEASON 4 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtLAW & ORDER CI, SEASON 6 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key Art30 ROCK, Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtWILL & GRACE ~ SERIES FINALE. NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtMARIA BELLO "PRIME SUSPECT" Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  Key ArtMIDEUM with PATRICIA ARQUETTE ~ Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |
 Key ArtCOMMUNITY Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content. |  OOH + Digital + Print CampaignBIONIC WOMEN - 360 MARKETING CAMPAIGN - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to print, interactive digital, 8ft lenticular in-theater standee, Out Of Home with first time solar powered lights illuminating the bionic eye at night. |  Print Ad2008 SUMMER OLYMPICS - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content. |
 Amazon Prime Video 360 Marketing Creative Director. FYC OUT OF HOME. |  Print Package InnovationFYC 2020 Amazon Studios Prime Video Voter Mailer. Amazon Prime Video Marketing Creative Director. Collaboration with CORE Agency. |  FYC AdBuffy The Vampire Slayer FYC Emmy Campaign while working for J&M Advertising. |
 FYC ADNBC Marketing Group Creative Director; 12 branded ads covering ALL 2003 NBC series. Gold Promax/BDA winner. |  FYC Emmy Package DesignDuring my 10 years at NBC, FYC Emmy campaigns was one of my favorite projects to lead as NBC Marketing Group Creative Director. This package design is one of many. Design was applied to print and digital advertising campaign. |  FYC ADLAW AND ORDER SVU ~ GUEST STAR FYC EMMY AD. NBC Marketing Group Creative Director |
 Vodcast Branding + SocialPURE POLLINO SHOW ~ BRANDING AND MARKETING CAMPAIGN - Show concept & development + Logo Design, Photography, Website Design, Key Art Design, Show video graphics, Print & digital marketing collateral design, T-Shirt Design and weekly social media graphics. |  Vodcast Branding + SocialBlissenUp ~ BRANDING AND MARKETING - Show concept & development + Logo Design, Photography, Website Design, Key Art Design, Show video graphics, Print & digital marketing collateral design and weekly social media graphics. |  Vodcast Branding + SocialONE ON ONE W/ JASPER COLE ~ BRANDING AND SOCIAL MARKETING GRAPHICS - Logo + Key Art Design, Show video graphics and Digital marketing design. |
 Print Marketing KitDMX Music was seeking a unique printed sales marketing and advertising tool. We delivered an original design with special paper, plastics, die cuts, spot varnish and textured finishes. |  Branding + WebsiteSTART UP BUSINESS BRANDING & MARKETING - Logo, Website and Social Media Strategy and Graphic Design. |  FYC Special Print AdMonsters Inc Movie ~ Oscar FYC Trade Ad - A first for Daily Variety that went out to academy voters. We wrapped the publication in a poly bag housing a DVD of a screener with real monster fur glued to an inserted centerfold ad. |
AV Series Trailers
AV Series Trailers
Animated Digital Banners
Interactive Digital Graphics
Podcast Video Graphics
ABOUT
Skimmer BIO:
I’m Val (or Valerie) Madden — a creator, strategist, and AI pioneer
guiding brands and creatives to tell stories that deeply connect. With over two decades of entertainment marketing experience and a passion for merging intuition, strategy, and technology, I lead teams and individuals to develop emotionally resonant strategies and content that surprise, inspire, and endure by empowering them to push creative boundaries while staying true to human connection.
Deep Dive BIO:
Empowering Creativity at the Intersection of Storytelling, Strategy, and AI
I’m a creator, strategist, and innovator blending over two decades of storytelling expertise with the transformative power of AI to craft emotionally resonant experiences that captivate, connect, and inspire. My entrepreneurial spirit has always guided me, and while Executive Creative Director is a title I’ve proudly held, I now also wear the hats of Prompteteer™ and Promptsteer™, reflecting my commitment to pioneering the evolving world of AI-driven creativity.
“I don’t just use AI—I collaborate with it to unlock human creativity at its deepest level.”
Rooted in entertainment marketing, I’ve led 360° campaigns for Amazon MGM Studios, NBC Universal, and beyond—bringing stories to life that bridge the visions of content creators with the desires of audiences. Whether launching iconic shows like The Office and Parks and Recreation or driving Prime Video’s growth from 55M to over 140M viewers, my focus has always been on creating work that not only reaches audiences but deeply resonates.
What Sets Val Apart
I’m a dot-connector at heart who guides teams from creative concept to audience engagement, all while embracing the transformative possibilities of AI. As someone with dyslexia, AI has been a game-changer—amplifying my unique approach to thinking, learning, and storytelling. I guide teams to see connections others might miss, blending intuition and strategy to deliver creative solutions that surprise, delight, and inspire.
“I craft campaigns that go beyond storytelling—creating authentic connections that resonate emotionally”
AI isn’t just a tool; it’s a catalyst for democratizing creativity, challenging outdated norms, and pushing the boundaries of what’s possible. By integrating AI, I streamline workflows, ignite innovation, and empower teams to scale their creative visions—while staying true to emotional authenticity.
A Human-First Approach
At the core of everything I do is a commitment to human connection. My hands-on experience—as a Graphic Designer, Art Director, Creative Director, and even as a short film producer—has given me a deep understanding of the creative process from all angles. Today, I lead with a strategic lens, guiding teams while still valuing the creative process from the ground up.
I believe the most impactful creative doesn’t just tell a story—it sparks a connection. My goal is to help teams and brands navigate complexity while crafting work that feels authentic, culturally relevant, and emotionally resonant.
Career Highlights
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🎬 350+ Brand Identity Campaigns — Led creative vision for Amazon MGM Studios and NBC Universal, contributing to Prime Video’s massive growth and shaping culturally defining eras like NBC’s “Must See TV” (Friends, Will & Grace, Heroes, Community).
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🏆 Industry Recognition — Campaigns honored with Oscars, Emmys, Golden Globes, Clios, Promax/BDA/G.E.M.A., Shorty Awards, and Communication Arts accolades.
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⚡ Innovation in Production — Reduced photo/AV shoot production costs by 60% through strategic process optimization—maintaining creative excellence while maximizing efficiency.
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🚀 Scaling Creative Teams — Grew Amazon’s marketing team from 50 to 250+, fostering a culture of collaboration, innovation, and excellence.
For me, marketing isn’t just about driving viewership or customer engagement—it’s about creating meaningful connections that transcend the screen. While my roots are in entertainment, my passion extends to collaborating with industries and brands that align with my core values of creativity, inclusion, authenticity, and positive impact.
I’m especially driven to empower neurodivergent voices, advocate for fair employment practices, and explore how AI can serve as a bridge—not a barrier—to deeper human connection.
Through the intersection of storytelling, strategy, and technology, I help teams and brands push past traditional limits, crafting work that not only resonates today but leaves a lasting impact.
Let’s Build Stories That Truly Connect
“I create experiences that captivate, connect, and leave a lasting impact.”
Whether you’re a brand looking to tell your next big story, a creative team eager to harness AI’s potential, or someone navigating complex workflows in need of strategic clarity—I’d love to collaborate. Together, we can push creative boundaries and empower the world around us to be inspired, engaged, and thrive.
WHAT I KNOW TO BE TRUE:
"Collaboration fuels creativity. Innovation thrives with freedom".
- Val Madden
"Vision without action is a daydream. Action without vision is a nightmare.
Vision with action transforms dreams into reality".
- Japanese Proverb
Photo Credit: David Needleman
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