HEROES
Sketch to Final Case Study
This slide show is a case study of Heroes Season 3 Marketing Key Art acompaning a blog I wrote on Key Art development. CLICK HERE to read. I've gathered a selection of the print and OOH content I persoanly archived, displaying the evolution of sketch to final of a large consumer marketing campaign for a TV Show. I unfortunately couldn't find digital examples of the very cool interactive animated internet presence this campaign also had. If anyone who reads this tracks them down, please email me a link and I'll add them to this presentation giving you credit.
PARENTHOOD
Sketch to Final Case Study
This slide show is a case study of Parenthood Season 2 Marketing Key Art accompanying a blog I wrote on Key Art development. CLICK HERE to read. Yes, the cast jumped in a real adult size Bouncy House. We had 2 built; 1 for the still shoot and a 2nd for the video promo shoot to capture that no matter what age, we are all kids at heart ready to play and have fun. An aspect of the Creative Brief was to market the show to attract a broader audience. Season 1 ratings were good, but we wanted them to be great. The show was perceived as a heavy drama about a family. Those of us who are fans know Parenthood is much more. The subtleties of family dynamics beautifully interlaced with real life comedy, experiences, and connection, were written and acted with flow and authenticity. The chemistry of the actors brought to the small screen the experience of being in a large family.
LAW & ORDER SVU
Sketch to Final Case Study
This slide show is a case study of creating the Law & Order Season 13 Marketing Key Art accompanying a blog I wrote on Key Art development. CLICK HERE to read. The strategy was to introduce the new cast members and celebrate fan favorite cast members in a way that felt fresh, intriguing and exciting. All previous seasons of the entire Law & Order franchise including SVU were dark, gritty, in the street or precinct and wearing dark clothes. The goal was to contrast this with a look and feel that stood out and communicated to the viewers; change is good, and you're in for a treat when watching season 13. We also were tasked with capturing an elegant photo for the "For Your Consideration" Emmy trade campaign where the cast is presented in evening wear vs. on the job wardrobe. We photographed the cast in all white for inside and all black for outside. The back story behind the image – detectives were at a fundraiser when each received a text there was a murder in the penthouse of the building venue. We captured the caught moment (not posed) of the cast on the terrace outside (see sketches), but the interior posed to camera with a wink at the game of solving a crime was selected for the final art.