Digital Hollywood 2024: The Medium is the Message and the Current State of Media

I was honored to be a guest speaker at the summer 2024 Digital Hollywood Summit on a panel covering the topic “Brands & Agencies as Global Studios: The Medium is the Message.”

The Medium is the Message has truly outpaced the growth and influence of our traditional media powers. While the Super Bowl remains the most-watched TV event of the year, the everyday reach of social networks, YouTube channels, and other platforms far outstrip our traditional media system in absolute numbers. One might conclude that in determining consumer reach and engagement, the creative combination of global brands and agencies powered across social networks, websites, and mobile enablers, with the added possibilities of AI, XR, AR, and live events, create what we might consider deployable Global Studios. These Global Studios may be ad hoc or transitory, but they represent a paradigm shift. It is not an exaggeration to suggest that the consumer reach of this Modern Media Plan will consistently reach into the hundreds of millions.

Link to watch and listen > https://www.digitalhollywood.com/foura---summer-2024-ai-festival